The Negotiating Formula
Maximize Your Income Potential
An in-depth, step-by-step masterclass for working voice actors, walking you through the entire voiceover quoting & negotiating process, from your initial pricing discussion, to successfully securing the job at a great fee.
Learn how to confidently command the best rates for a lucrative voiceover business.

Using this formula even just one time can earn back your investment plus much more!
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What's covered in the masterclass?
- Touches on the current state of the industry & some ways to find clients.
- Insight on how to price yourself properly (no matter your experience level).
- A step-by-step guide through the quoting process, plus negotiating tactics if it turns into a back-and-forth.
- Perspectives from producer and production company stand-points.
- Details to keep in mind when finalizing the job.
- You'll also get response templates to copy-and-paste and make your own.
- Lastly, we’ll cover some additional considerations to be aware of throughout the process, and to ensure you're fully protected and coming across as a true pro.

What You'll Get:
- Proven Strategies: Learn what has consistently worked, time-and-time again.
- Comprehensive Content: With slides, video lessons, and additional content (such as response templates), you'll have everything you need to master negotiating.
- Practical Tips: Not just theory – actionable insights that you can apply immediately and come back to, time and time again.
Unlock Your Earning Potential
The Negotiating Formula is the ultimate masterclass designed to empower you with the tools you need to negotiate the best rates for your voiceover work. Stop undervaluing yourself and start earning what you truly deserve.
Whether you're a seasoned pro or you've only booked a few jobs, this masterclass will transform the way you approach negotiations.
ABOUT
Who is Dervla Trainor?

What gives Dervla the authority to teach this masterclass?
Here’s a quick overview of her experience:
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11+ years as a freelance voice actor, landing most work through direct client relationships.
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TV/commercial producer & production manager, offering behind-the-scenes insight into budgets and project flow.
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Co-founder of V.O. North, Canada’s largest voiceover conference, connecting her with top industry experts.
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Creator of the VO Kickstart Program, helping new voice actors build a strong, lasting voiceover business.
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Host of the Voiceover Speaker Series, a free online event featuring expert advice for voice actors at all levels.
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Background in commercial real estate as well as live music booking, further developing her strong negotiation experience.
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Holds a psychology degree - which she uses to approach quoting and negotiating with strategy and confidence.
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She's also passionate about helping voice actors charge their worth and build thriving, financially rewarding careers.
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