The Negotiating Formula
Maximize Your Income Potential
An in-depth, step-by-step masterclass for working voice actors, walking you through the entire voiceover quoting & negotiating process, from your initial pricing discussion, to successfully securing the job at a great fee.
Learn how to confidently command the best rates for a lucrative voiceover business.
Using this formula even just one time can earn back your investment plus much more!
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What's covered in the masterclass?
- Briefly touches on the current state of the industry & some ways to find clients
- We’ll talk about how to price yourself properly (no matter your experience level)
- I’ll walk you, step-by-step, through the quoting process, and negotiating tactics if it turns into a back-and-forth
- You'll get perspectives from producer and production company stand-points
- We’ll discuss the details to keep in mind when finalizing the job
- There are also response templates for you to copy-and-paste and make your own
- And we’ll cover some additional considerations to be aware of throughout the process
What You'll Get:
- Proven Strategies: Learn what has consistently worked, time-and-time again.
- Comprehensive Content: With slides, video lessons, and additional content (such as response templates), you'll have everything you need to master negotiating.
- Practical Tips: Not just theory – actionable insights that you can apply immediately.
Unlock Your Earning Potential
The Negotiating Formula is the ultimate masterclass designed to empower you with the tools you need to negotiate the best rates for your voiceover work. Stop undervaluing yourself and start earning what you truly deserve.Â
Whether you're a seasoned pro or you've only booked a few jobs, this masterclass will transform the way you approach negotiations.
Course Outline
ABOUT
Who is Dervla Trainor?
What gives Dervla the authority to teach this masterclass?Â
Here’s a quick overview of her experience:
Before diving into the world of voiceover, she built up years of experience in sales, pricing, and negotiating through a variety of roles, like:
- Working as a commercial real estate agent.
- Negotiating deals for live shows and tours while working at a music booking agency, representing artists big and small.
- Earning a degree in psychology, which gave her a passion for analyzing human behavior—something that’s been a huge help in how she approaches quoting and negotiating.
- Freelancing as a producer and production manager for TV and commercials, which gave her a behind-the-scenes perspective on how budgets and projects come together.
- Even her part-time jobs while in school were at restaurants and bars, where upsell incentives taught her a lot about pricing and persuasion.
As for her experience in the voiceover industry:
- She’s been a freelance, non-union voice actor for almost 11 years now, and most of her work comes directly from clients she’s connected with herself.
- She founded and co-owned V.O. North, Canada’s biggest voiceover conference, which gave her an inside look at how the industry works and allowed her to form lasting relationships with top professionals.
- She runs the VO Kickstart Program, which helps aspiring voice actors launch their businesses with confidence.
- She also hosts the Voiceover Speaker Series, a free, bi-annual online event where she interviews industry experts who share valuable advice to help voice actors at all experience levels grow more in their careers.
- She is deeply passionate about educating the voiceover community and advocates for fair, livable incomes. She emphasizes the importance of all voice actors maintaining industry-standard rates and educating clients to ensure the industry remains sustainable—not just creatively, but financially as well!
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