The Negotiating Formula

Maximize Your Income Potential

An in-depth, step-by-step masterclass walking you through the entire voiceover quoting & negotiating process, from your initial pricing discussion, to successfully securing the job at a great fee. Learn how to confidently command the best rates for a lucrative voiceover business.

Using this formula even just one time can earn back your investment plus much more!

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What's covered in the masterclass?

  • Briefly touches on the current state of the industry & some ways to find clients
  • We’ll talk about how to price yourself properly (no matter your experience level)
  • I’ll walk you, step-by-step, through the quoting process, and negotiating tactics if it turns into a back-and-forth
  • You'll get perspectives from producer and production company stand-points
  • We’ll discuss the details to keep in mind when finalizing the job
  • There are also response templates for you to copy-and-paste and make your own
  • And we’ll cover some additional considerations to be aware of throughout the process
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What You'll Get:

  • Proven Strategies: Learn what has consistently worked, time-and-time again.
  • Comprehensive Content: With slides, video lessons, and additional content (such as response templates), you'll have everything you need to master negotiating.
  • Practical Tips: Not just theory – actionable insights that you can apply immediately.

Unlock Your Earning Potential

The Negotiating Formula is the ultimate masterclass designed to empower you with the tools you need to negotiate the best rates for your voiceover work. Stop undervaluing yourself and start earning what you truly deserve. 

Whether you're a seasoned pro or you've only booked a few jobs, this masterclass will transform the way you approach negotiations.

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Course Outline

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Who is Dervla Trainor?

Aside from working as a freelance voice actor for over 10 years, negotiating her own rates with clients directly, Dervla also has years of experience in other positions requiring sales and negotiating, including working as a commercial real estate agent and being a booking agent in the music industry. 

Alongside this experience, she also:

  • founded and co-owned V.O. North, Canada’s largest voiceover conference for 5 years
  • runs the VO Kickstart Program, a complete guide to fully and completely launching your voiceover business
  • hosts the Voiceover Speaker Series, a bi-annual free, 4-day online event with industry experts lending insight and advice to help voice actors in their careers
  • And freelance produces and production manages for TV and commercials, which gives her unique insights and perspectives from the producing side